How To Get Published: A Step By Step Guide For New Authors

How to Get Published: A Step-by-Step Guide for New Authors

Understanding Your Publishing Options

You have three roads to readers. Traditional. Self-publishing. Hybrid. One path will suit your goals, budget, and temperament more than the others. Know the trade-offs before you start walking.

Traditional publishing

A publisher handles production, distribution, and much of the marketing. You work with an editor, a designer, a publicist, and a sales team. Payment arrives as an advance against royalties. After sales repay that advance, royalty checks follow.

Trade-offs come with the help. Fewer decisions rest with you. Title, cover, release window, pricing, formats, even flap copy, all largely guided by the house. Timelines run long. Eighteen months from deal to bookstore shelves is common.

A quick snapshot. A debut thriller lands at a mid-size press. Advance totals 20,000 dollars. Hardcover royalty starts at 10 percent of list, then steps up. Trade paper sits around 7.5 percent. Ebook royalty often equals 25 percent of net. The house picks a bold red cover, shifts the title, and schedules spring release. Bookstores order widely thanks to sales reps pitching to buyers. Marketing support exists, though often modest for a debut. Author-led outreach still matters.

Good fit markers:

Common snags:

Self-publishing

You act as publisher. Hire editors. Commission a cover. Format for ebook and print. Set price and metadata. Upload through platforms such as KDP, IngramSpark, and Draft2Digital. Marketing rests on your plan.

Upside:

Costs and workload arrive early. Budget for editing, cover design, formatting, proofreading, ads, and perhaps audio. A business mindset helps. Series strategy helps even more, especially for digital-first genres.

A snapshot. A romance author releases four books a year in one series. Clean covers, strong tropes, newsletter swaps, steady ad spend, KU enrollment. Revenue grows with each release. Reader trust builds because the next book never feels far away.

Good fit markers:

Hybrid publishing

A fee-based service that offers editing, design, and distribution, while leaving creative control and rights with the author. Quality varies across the spectrum. Vet every offer with care.

Green flags:

Red flags:

This route suits authors who want professional support and faster timelines, with money up front rather than advances. Success depends on the provider’s distribution strength and your marketing plan.

Genre considerations

Some categories thrive with high digital readership and quick release rhythms.

Always study your shelf neighbors. Where do readers in your niche find new titles? Who sells to them well?

Financial realities

Money flows differently across models. Know the math before signing or uploading.

Traditional:

Self-publishing:

Hybrid:

Audio, print rights in other countries, and film options form additional revenue streams across all models. Rights management requires care. Read every contract twice. Ask questions until terms feel clear.

Action step

Pick three authors in your genre who followed different paths. One traditional, one indie, one hybrid or mixed. Study release cadence, pricing, formats, and covers. Note platform choices, from newsletters to TikTok to conference talks. Track revenue clues from interviews, newsletters, or public deal announcements. Write a one-page breakdown for each author. Patterns will jump off the page, and those patterns will guide your next move.

Preparing Your Manuscript for Submission

Your pages need to stand on their own. No favors, no excuses. Clean, complete, and ready for a stranger’s desk.

For fiction

Finish the book. Polished, not a rough draft with dreams. Debut authors do not get partials. Target a range between 50,000 and 120,000 words, guided by genre.

Query before completion and you invite an instant pass. Finish, revise, then query.

A quick gut check:

For non-fiction

You pitch a promise, then prove you can deliver. Build a proposal that shows authority, market fit, and a plan.

Include:

Agents and editors buy confidence. A tight proposal reads like a plan, not a wish.

Editing, the three passes

You want three sets of eyes, each with a different purpose.

If budget stretches to one service, pick copyediting. If budget allows two, pair developmental and proofreading on either end of your own heavy revision.

Mini-exercise: print ten pages from the middle. Mark every line that repeats information. Cut half. Read aloud. Stumbles point to edits.

Formatting that respects the reader

Standard format removes friction for the person screening your work.

Follow posted guidelines over anything written here. House rules win.

Beta readers and critique partners

Before strangers read your work, recruit smart readers who love your genre. Friends who avoid reading will not help. Aim for three to six people who match your target audience.

Give a brief with expectations:

Set a deadline. Two to four weeks works for most people. Collect notes in one place. Look for patterns. If four readers raise the same issue, address it. If one person hates your favorite chapter in isolation, weigh that note lightly.

Etiquette matters. Thank readers. Credit them if you sell the book, with permission.

Build a revision timeline

A plan beats endless tinkering. Give each pass a job, then assign a date.

Sample timeline for fiction:

Non-fiction follows a similar arc, though focused on proposal polish and sample chapters.

Put dates on a calendar. Treat them like appointments.

Manuscript readiness checklist

Open your document. Go line by line. Mark yes or no. No room for “almost.”

Story and structure:

Character:

Prose:

Continuity and facts:

Formatting and submission:

If you hit three or more no answers, pause submissions. Fix the list. Then share with one sharp reader for a quick spot check. You want the next set of eyes to see your best work, not your hopes.

Finding and Querying Literary Agents

You need a gatekeeper. Publishers want someone else to filter the pile. Most major houses accept agented submissions only, leaving unagented authors locked out of the biggest deals.

Agents earn their cut. They negotiate contracts, spot red flags, handle business talks, and advocate when publishers drag their feet. They know which editors buy what and when. A good agent pays for themselves on the first deal.

Research like a detective

Start with QueryTracker. Free database with agent details, response times, and success rates. Cross-reference with PublishersMarketplace if you have access. Look up recent deals in your genre. Note which agents closed them.

Check acknowledgment pages in books you love. Authors thank their agents by name. Build a list from your favorite reads. These agents already love books like yours.

Conference listings work too. Agents who speak at writing conferences often take pitches. Look for genre-specific events. A romance conference agent knows romance. A mystery conference agent knows mysteries.

Quick tip: follow agents on Twitter. They post wish lists, share client successes, and reveal personality. Skip anyone who sounds bitter or dismissive.

Match your genre precisely

Agents specialize. A literary fiction agent won't touch your space opera. A romance agent won't pitch your memoir. Check their client lists. Review recent deals. Look for books similar to yours.

Red flags to avoid:

Green lights to pursue:

Build a target list of fifty agents minimum. You need options when rejections arrive.

The query letter formula

Three paragraphs. One page. No exceptions.

Paragraph one: the hook. Start with your protagonist facing the central problem. Name, age, situation, stakes. Make us care in two sentences.

Example: "When sixteen-year-old Maya discovers her missing brother left coordinates to an abandoned research facility, she has forty-eight hours to find him before the military covers up their illegal experiments."

Paragraph two: the story. Plot summary in 150-200 words. Hit the major beats without spoilers. Show conflict, obstacles, and why the ending matters. Skip subplots. Focus on the main character's journey from problem to resolution.

Stop before the climax. Agents want to know you have an ending, not what it is.

Paragraph three: the business. Genre, word count, comp titles, and author bio. Keep bio short unless you have writing credentials or relevant expertise.

"TITLE is a 75,000-word young adult thriller that combines the government conspiracy of The Maze Runner with the family loyalty of We Were Liars. I teach high school chemistry and hold a degree in biochemistry."

Personalize each query. Mention why you picked this agent. Reference a client, interview, or wishlist item. One sentence. No need to grovel.

Subject lines and submission mechanics

Subject line format: "Query: TITLE (Genre, word count)."

Clean. Professional. No cute tricks.

Use your real name in the email address. Avoid cute handles or numbers. AgentSmith2024@email vs. realname@email. Pick the professional one.

Follow guidelines exactly. Query only means query only. No attachments unless requested. Pages pasted in the email when asked. Synopsis format as specified.

Double-check requirements for each agent. Some want sample pages. Others want a synopsis. Most want the query letter alone first.

Response time expectations run six to eight weeks. Some agents respond to all queries. Others respond only to requests. Check their website for policy.

Build your tracking system

Spreadsheet time. Column headers:

Track personalization details. "Mentioned client Jane Doe's debut" helps when they request pages six weeks later.

Set batches of five to ten queries at a time. Wait for responses before sending the next batch. If early queries generate requests, you know the letter works. If they all pass quickly, revise before continuing.

Never query an agent twice with the same project. Keep records to avoid accidents.

Multiple query versions

Write three different query letters. Same story, different emphasis. Test with critique partners or writing groups before mass submission.

Version A: character-focused opening.

Version B: plot-driven hook.

Version C: high-concept premise lead.

See which generates the most interest. Adjust future queries based on results.

Example variation:

Version A: "Teenage hacker Zoe never meant to expose a conspiracy."

Version B: "A data breach reveals government lies about alien contact."

Version C: "What happens when the truth about first contact comes from a high school student's laptop?"

Same book. Different angles. Test to see what agents respond to.

Red flag agents to avoid

Some people call themselves agents but earn money from writers, not publishers. Legitimate agents earn commission on sales only.

Warning signs:

Check Preditors and Editors database. Search agent names with "scam" or "complaint" added. Ask for client references and recent sales. Real agents provide proof.

When agents respond

Request for pages means interest, not acceptance. Send exactly what they ask for in the format requested. Respond within a week if possible.

Rejection means no, not maybe. Thank them and move on. Do not argue or ask for feedback. Professional responses only.

Full manuscript requests deserve priority. Read the agent's client list again. Prepare for phone calls about revisions or other projects. Hope, but keep querying until you get an offer.

Multiple offers create good problems. Let all interested agents know about competing interest. Pick the agent who best fits your career goals, not necessarily the biggest name or first offer.

The query process takes time. Months, not weeks. Start with your strongest letter and most-wanted agents. Adjust strategy based on early responses. Persistence and professionalism win more than talent alone.

Direct Publisher Submissions and Small Press Strategy

No agent yet. No problem. Some publishers invite writers to submit straight to the editors. Most are small presses with a clear niche and a lean team. If your book fits, you stand a shot.

Find open doors

Start with the publisher's website. Look for "Submissions" or "For Authors." You want clear instructions, a list of genres, and named editors. Scan catalogs to see recent titles. If your book would look odd on that list, move on.

Where to search:

Vet them. Real presses pay authors, work with trade distributors, and have books in stores or libraries. They do not charge writers to publish.

Fit the niche, hit the window

Many presses read on a schedule. Spring and fall windows are common. Some hold themed calls, like "cozy mysteries set in small towns" or "climate essays." Mark those dates. Prep early.

Think like an editor with limited hours. If your romance lands during a horror-only window, it will be a quick pass. Match your category, length, and tone to their list. Then submit on day one or two of the window. Fresh eyes help.

Why small presses work

Do they have big budgets? No. Do they spend smart on covers, ARCs, and targeted ads when a book fits their lane? Yes.

What to send and how to send it

Read guidelines like a contract. Some ask for a query only. Others want the first 30 pages or the full. Many specify file names, fonts, and subject lines.

Sample subject line:

Submission: TITLE, Genre, Word Count

A short, clean cover email works:

Paste pages in the email if requested. Attach files only when allowed. Use standard format. Times New Roman, 12 point, double spaced, one-inch margins, proper headers.

Exclusives and simultaneous submissions

Some presses require exclusive review. Others allow simultaneous submissions. Respect the rule.

If exclusive:

If simultaneous:

Never send a mass email with editors cc'd. Individual notes only.

Read the contract like a hawk

Before signing, slow down. A fair small press contract includes reasonable royalties, clear rights, and real reversion language.

Key points to review:

If anything feels muddy, ask for clarity in writing. Get an agent or a publishing attorney to review if possible. A good press will not balk.

Build a publisher pipeline

Treat submissions like project management. A simple spreadsheet works.

Suggested columns:

Work in waves. Five to eight submissions per wave. Wait for results. If feedback points to the same issue, revise, then move to the next wave.

Where calls appear in the wild

Editors announce openings in places writers often skip. Go where they are.

Set an alert with your genre and "open submissions." Check weekly.

A short case study

Tanya wrote a 60,000-word rural noir. Agents passed, saying "too quiet." She researched indie crime presses with similar tone. Found one with a spring window and a call for "rural voices." She submitted day one with a clean pitch and sample pages.

Two weeks later, a request for the full. A month after that, an offer with modest terms and strong distribution through Ingram. The press sent ARCs to crime blogs and booked her for a noir panel at Bouchercon. Sales were solid, and foreign rights for one territory sold the next year. Not a lottery ticket. A steady start.

Building Your Author Platform and Marketing Foundation

Platform means two things. Reach and trust. Who hears you, and who believes you. Agents look. Editors look. Readers look. Start now, even if the book still needs work.

Know your reader

Pick one ideal reader and write a quick profile.

Now circle two places where this reader already spends time. Build there first. One home base for content. One social platform for conversation.

The minimum setup

You need three pieces in place before launch talk.

Keep it lean. Keep it consistent.

Website checklist:

No music. No pop-ups that trap people. Clear text, fast load, mobile friendly.

Email beats everything

Social shifts. Email stays. A list gives you direct access to readers, no algorithm in between.

Set it up in a weekend.

  1. Pick a service. MailerLite, ConvertKit, or Flodesk work for beginners.
  2. Create a lead magnet. Offer something worth an email address.
  3. Build a signup form. Put it on your site and link it in your social bios.
  4. Write a welcome sequence. Three to five emails over two weeks.

Lead magnet ideas by genre:

Welcome sequence outline:

Aim for one newsletter per month while drafting. Shift to twice a month three months before launch.

Pick your lanes by genre

Pick two content buckets and repeat them. For example, Value and Story. Or Tips and Snippets. Consistency beats sprints.

Content marketing that earns trust

Think in small, repeatable pieces.

Weekly rhythm example:

Guest spots grow reach faster than lone posting.

Make pitches easy to accept. A subject line with a clear benefit. Two or three bullet points for takeaways. Your bio in two lines. A link to a past clip or post.

Network without feeling gross

Go where the work lives.

How to introduce yourself in email:

Subject: Quick hello from a [genre] writer

Hi [Name],

I enjoyed your panel on [topic] and took notes on [specific point].

I write [genre, word count] with [two comps]. I would love to stay on your radar for [guest post, podcast, event] on [specific angle].

Here are two takeaways readers would receive:

Bio: [Two lines].

Thanks for your time,

[Name]

[Links]

Short, clear, respectful. Follow up once two weeks later.

Build a six-month plan

The first rejection stings. The tenth feels routine. The fiftieth makes you question everything. This is normal. This is publishing.

The numbers game

One to two percent of queries result in representation for new authors. Those are rough odds, but they tell a story. Your book needs to be excellent AND find the right agent at the right moment. Excellence you control. Timing you don't.

If you send fifty queries and get three requests for pages, you're on track. If those three requests lead to one offer, you've beaten the odds. If they lead to passes with feedback, you have gold.

Most rejections arrive as form letters. "Not a good fit." "Didn't connect." "Tough market." These tell you nothing actionable. File them and move on.

The rejections that matter come with specifics. "The pacing drags in the middle third." "Your protagonist feels passive." "The romance subplot overshadows the mystery." When three agents mention pacing, you have pacing problems.

Track patterns, not emotions

Open a spreadsheet. Columns for Agent Name, Date Sent, Response Date, and Feedback Notes. The last column matters most.

Example entries:

Three different agents. Same note. Time to raise the stakes.

Other patterns to watch:

When you see the same critique three times, stop querying. Fix the problem. Test with beta readers. Query again with fresh agents.

Timeline reality check

Traditional publishing crawls. Factor these timelines into your plans:

Querying phase: 6 to 18 months

Contract to publication: 12 to 24 months

Total timeline from first query to bookshelf: 2 to 3.5 years.

Writers often query for six months, get discouraged, and quit. Six months barely scratches the surface. Plan for the long game.

When to revise versus when to trunk

You've sent forty queries. Ten form rejections, thirty no responses. No requests for pages. Time to workshop the query letter.

You've sent forty queries. Twenty rejections, five requests for pages, all five passed on the full. Time to workshop the manuscript.

Common revision triggers:

When to trunk a project:

Trunking feels like failure. It's not. Every writer has trunk novels. They're part of your education, not wasted effort.

Building your Plan B

Traditional publishing might not work for Book One. Plan for that possibility upfront.

Self-publishing timeline:

Hybrid approach benefits:

Many successful traditional authors started indie. Hugh Howey self-published Wool, then sold it to traditional publishers worldwide. Andy Weir built readership with The Martian online before Crown picked it up.

Self-publishing success requires different skills than traditional. Marketing, community building, and business management become your job. But you keep creative control and higher royalty rates.

The career perspective

Think beyond Book One. Your first novel might not sell traditionally. Your second might. Or your fifth.

Lisa See's first novel was rejected by everyone. She wrote three more before Snow Flower and the Secret Fan launched her career. Gillian Flynn published two literary novels before Gone Girl made her a household name. Stephen King's first novel was rejected thirty times.

Each book builds skills. Each rejection teaches lessons. Each connection plants seeds for future opportunities.

Writers quit too early because they think linearly. Publish Book One, become successful, retire rich. The real path winds. Book Three sells because Books One and Two built credibility. The agent who passed on your debut loves your sophomore effort. The editor who rejected your thriller wants your mystery.

Your rejection action plan

Month 1-3: Send first batch of queries. Twenty-five agents maximum. Track responses in your spreadsheet.

Month 4-6: Analyze results. If no page requests, revise the query. If page requests but no offers, gather beta feedback on the manuscript.

Month 7-9: Implement revisions. Test changes with critique partners. Send second batch of queries to fresh agents.

Month 10-12: Evaluate total results. Strong response rate but no offers? Keep querying. Weak response rate across fifty queries? Consider major revisions or trunking.

Year 2: If traditional querying stalls, launch self-publishing timeline. Continue writing Book Two. Some authors land traditional deals on their third or fourth completed manuscript.

A rejection that changed everything

Sarah queried her debut fantasy for eighteen months. Eighty-seven rejections. Three requests for partials. Zero requests for fulls.

Instead of giving up, she analyzed the pattern. Agents loved her world-building but called the plot "meandering." She spent four months tightening the story structure. Removed two subplot threads. Shortened the manuscript by 15,000 words.

Second round of queries: Forty-three rejections, twelve requests for partials, four requests for fulls, two offers of representation.

The difference? She treated rejections as data instead of verdicts.

Managing the emotional toll

Rejection hits writers hard because we pour ourselves into our work. Each pass feels personal. It's not.

Agents reject books for dozens of reasons unrelated to quality. They already represent similar work. The market feels saturated. They don't connect with the voice. Their client list is full. They're going through personal changes.

You'll never know the real reason. Don't waste energy guessing.

Practical coping strategies:

When success arrives

It might come suddenly after months of silence. An agent requests your full on a Friday and calls with an offer the following Tuesday. Or gradually, with multiple agents requesting pages over several weeks.

Either way, you'll face new decisions. Which agent offers the best fit? How do you negotiate contract terms? What happens if multiple publishers want the book?

Success brings its own stress. Imposter syndrome. Pressure to repeat. Marketing responsibilities. Editorial feedback that requires major revisions.

But these are good problems. The kind you solve after celebrating with people who supported you through the long slog of querying.

Keep querying. Keep writing. Keep improving. Your book will find its home when the timing aligns with preparation and persistence.

Frequently Asked Questions

How do I choose between traditional, self-publishing and hybrid — which publishing route suits my goals and budget?

Match the route to your goals, timetable and resources. Traditional publishing buys production, distribution and some publicity but means longer timelines, less creative control and reliance on advances plus earn‑out; self‑publishing gives full control and higher per‑sale revenue but requires a self‑publishing budget for editing, cover, formatting and marketing; hybrid sits between, trading upfront fees for professional services while you retain rights.

Also consider genre fit and temperament: frequent‑release genres often favour indie models, literary and picture‑book markets benefit from traditional distribution, and hybrid can suit authors who want professional help quickly — so weigh reach, control and cashflow before deciding.

How long does traditional publishing usually take from query to bookshelf?

Expect the whole process to be measured in years. Querying and agent searches often take 6–18 months; once an agent sells the book, contract to publication commonly runs 12–24 months to allow for editing, design, marketing and print scheduling — total timelines of roughly 2 to 3½ years are normal.

Bear in mind advances are paid in instalments and royalties only kick in after the advance is earned out, so financial timing and career planning should factor into your choice of route.

What are realistic upfront costs for self‑publishing and where should I spend the money?

Budget ranges vary, but a reasonable indie budget for a single novel typically sits between about $2,000 and $6,000 depending on the quality of editorial and design you choose. Prioritise professional copyediting, a strong cover designer, and formatting for ebook and print; add proofreading and modest launch marketing if funds allow.

Spend strategically: editing first, then cover/format, then marketing. If you plan a series, factor ongoing production and ad spend into your series strategy, because backlist momentum usually determines long‑term indie income.

What should I include in a non‑fiction book proposal to attract agents or editors?

Write a tight package that proves market fit and delivery. Include an overview with a clear hook and reader outcome, a defined target audience with access points, competitive and complementary titles, a concise author bio showing platform or expertise, a practical marketing plan beyond “post on social”, a chapter outline with summaries, two strong sample chapters, projected word count and timeline.

Agents and editors want confidence that you can sell and deliver the book; a proposal that reads like a business plan — not a wish list — will stand out.

How do I prepare a fiction manuscript for submission and what is standard format?

Finish and polish the book before querying: aim for genre‑appropriate word counts (e.g. 70–90k for many romances, 90–120k for epic fantasy), make sure stakes are clear early, and run the three editing passes — developmental, copyediting and proofreading. If budget allows, hire professional editors; if not, recruit sharp beta readers and critique partners.

Use standard manuscript format to remove screening friction: 12‑point Times New Roman, double‑spaced, one‑inch margins, half‑inch paragraph indents, header with name/title/page number, and a title page with contact and word count; submit in .doc or .docx unless guidelines specify otherwise.

How should I find and query literary agents — and what makes a strong query letter?

Research agents via tools like QueryTracker, PublishersMarketplace, acknowledgements in books you admire and conference listings; build a large target list and match agents to your precise genre. Avoid agents who charge reading fees or claim they represent everything.

Send a one‑page query in three short paragraphs: a two‑line hook that names the protagonist and stakes, a 150–200 word story summary focusing on the main beats, and a brief business paragraph (genre, word count, comps, and a short author bio). Track submissions in a spreadsheet and send queries in small batches to test and refine your approach.

What signals tell me to revise, trunk a project, or choose Plan B like self‑publishing?

Use rejections as data, not verdicts: track feedback patterns. If multiple agents flag the same issue (pacing, stakes, protagonist passivity), prioritise revision. If you get zero page requests across many queries, overhaul the query or the manuscript; if you get several fulls but no offers, listen to revision themes from readers and pros.

Consider trunking when you no longer believe in the project or fixes don’t resolve core problems. Build a Plan B in advance: a self‑publishing timeline (roughly 4–8 months for professional editing, design and launch prep) lets you move forward while writing Book Two and keeps momentum in your writing career.

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