The BubbleCow Story

In 2007, Caroline and Gary Smailes teamed up to start a company that would provide the high quality ‘publisher’ standard book editing that writers needed to lift their book to the highest level.

Seeing that many freelance editors were charging per book, they developed a much fairer ‘cost per word’ price structure and BubbleCow was born.

Today, BubbleCow is one of the leading editing companies and serves self-published writers from all around the world. They have edited more than 1000 books and played a small part in hundreds of writers achieving their dreams.

At the heart of our company is one simple fact: Storytelling is an art, but writing is a craft.

Our goal is to teach you the writing skills you need to make your book a success.

BubbleCow is an editing company that was born into the modern world of self-publishing. We have developed a way of editing that not only shows you what’s wrong with your book, but gives you all the guidance you need to fix the mistakes. For us, the quality of the feedback is everything. This is why we are the only company in the world to offer line editing AND a detailed reader’s report as standard (and at no extra cost). Most of our competitors offer either an editor’s report OR a line edit. We offer both, for the same price they are charging.

The reason?

You need both to be able to grow as a writer.

What We Do

At first we just provided editing to writers and publishers. This service remains the core part of our business, but the publishing world has changed greatly over the years, and in response to our clients, we have expanded to a complete self-publishing service.

Our Story

BubbleCow is a family run business. Since 2007 we have edited more than 1000 books in a wide range of fiction and non-fiction genres. Perhaps the best reason to pick BubbleCow is that we will go that extra mile. We can become very attached to the books we edit, and like our children, we will fight.


Caroline Smailes

With a post graduate degree in Creative Writing, Caroline has gained a wealth of experience within the publishing and literary community. She has participated in literary festivals and given workshops across the country focusing on the building of author web presence and the craft of writing.

As well as writing literary fiction and blogging, she has worked as an editor and as a reader for several publishers. Caroline mentored for Tonto Books in their Arts Council-supported project to discover, develop and publish talented new writers and also judged in the New Novelist competition.

Her decision to found and develop BubbleCow grew from an understanding that modern writers require fast, efficient and affordable services that can be tailored to meet personal needs. Caroline’s novels are published by HarperCollins.

Gary Smailes

Gary Smailes has a wide experience of the publishing industry and, over the years, has worked as a freelance writer, historian and researcher. He has an eclectic educational background with a first degree in Biology and a post graduate degree in Military History.

Gary has written a number of history books for children, including the Brave Scot series, the Modern Hero series and the BattleBooks series. To date he has more than twenty titles in print with a number of publishers. He also worked closely for many years with the successful author Terry Deary as the researcher for the ever popular Horrible Histories books and TV series.

He continues to write for children and has a number of books due for publication this year. He is represented by literary agent Andrew Lownie.