What is Content Editing?

What Is Content Editing?

Content editing is the process by which professional editing will provide feedback to help lift a manuscript to a publishable standard.

It is normally the first time a book has received formal feedback and will stimulate some level of rewriting. This means that during the publishing process, content editing focusses on correcting many aspect of the book and can take weeks, or even months, as the writer and editor work closely to improve the book.

What Content Editing Includes

Content editing is known by several different names, it is called developmental editing, structural editing, story editing, comprehensive editing, macro editing, or even heavy editing. However, the most common alternative is called substantive editing.

But they are all the same and do the same job in the editing process.

The role of the editor is to ensure that a book is of a publishable standard.

Wikipedia describes content editing as "significant structuring or restructuring of a manuscript's discourse".

In reality, editing is a much more complicated process. The editor will examine the entire manuscript considering all aspects of the story, including things such as its narrative and structure. In addition, readability, plot, and structure are also taken into account. Some freelance editors will also look out for line-level problems, such as sentence structure, grammar, and punctuation. The better editors will assess a book's suitability for the marketplace. They may also help you to pinpoint the book's genre correctly.

Book Editing Questions

Unlike copy editing, which follows a rigid manual of style, content editing is very much about an editor's training, past experience, and 'gut feeling'.

This means that the editor's skill is essential if they are to deliver the type of edit that will transform your book. During the editorial process, the editor will continuously hold several open-ended questions in their mind. They will apply these questions as they read.

Here are some examples of these questions (there are more, but they are often genre-specific):

  • Does the structure of the book make sense?
  • Is the presentation logical?
  • Is there a wider story arc that engages the reader and pulls them through the narrative?
  • Has a coherent viewpoint been applied? Is it consistent? Does it make sense for the story?
  • Does the chapter structure make sense? Does the writer understand scene structure?
  • Have narrative techniques been correctly applied?
  • Does each scene contain sufficient description?
  • Is each new character sufficiently described?
  • Is the tense consistent?
  • Is the characterization believable and consistent?
  • Are the characters sufficiently developed?
  • Are there any obvious plot holes?
  • If the novel is set in the past, are there any inconsistencies in the use of objects, etc.?
  • Does the book's voice, style, and format match the genre expectations?
  • Is the writer telling, when they should be showing?
  • Are the facts accurate?
  • Does the book's word count meet the genre expectations? If it is too short, how can it be extended? If too long, what approach should be taken?
  • Has the writer correctly formatted paragraphs? Will shorter or longer paragraphs better suit the style or genre of the book?
  • If a prologue is used, does it match the genre and make sense to the wider narrative?
  • Does the book need an introduction?
  • Does the book need additional end material, such as a bibliography or epilogue?
  • Should the writer include information about themselves?
  • If relevant, is the book correctly referenced?
  • If images, tables, and diagrams have been used, has the copyright been correctly attributed?
  • If included, are all footnotes or endnotes correctly presented and formatted?

It is worth noting that line editing is not part of the content editorial process. However, at BubbleCow we include line editing as part of the service.

When is Content Editing Needed?

In this article, I outlined the different types of editing needed when publishing a book.

The best way to understand the editorial process is to consider the steps undertaken by traditional publishers when preparing a book for publication.

The first step is content editing; when an editor provides feedback and the writer reworks the book to a standard suitable for publication.

This is followed by copy editing; this is the process of removing errors and typos from a manuscript. They all also assess the sentence structure. It is also when the copyeditor will ensure that the prose is consistent and matches the house style.

The final step is for the manuscript to be laid out for either paper printing or digital printing. This process can add errors to the text, so one more editorial inspection is needed. This is called a proofread.

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What Does a Content Editor do?

The content editor's role is complicated, but they will consider readability, plot, and structure.

The content editor will read the manuscript and highlight any issues that they will find. These might be with smaller problems of characterization or broader plot problems.

The feedback will be provided in both embedded comments and in a separate report.

The editor will then work closely with the writer to ensure that they are making the changes needed to lift the book to the required standard.

A good content editor will also be making some line-level alterations, though this is not usually part of their job. They will also be carrying out some fact-checking, though, for more in-depth manuscripts, a specialist editor may be required.

How Long will Content Editing Take?

The content editing process is complex and involved. When editing a book, a content editor will often have to read the text several times before providing sufficient feedback.

A content editor may also have to read the full manuscript and then re-read certain sections.

This means that it can often take weeks, if not months, to edit a book or novel correctly.

Also, good content editors are always busy, and a book might have to wait a few weeks before the editorial process can begin.

Helpful Links About Book Editing

Follow the links below to find out more about editing:

Final Thoughts About the Editing Process

Editing is a vital, though complicated, part of the editorial and publication process.

Finding a good content editor is often the difference between a good and a great book.

However, a relationship between a writer and editor is a brittle and delicate affair with both parties needing to approach the edit from a place of love.

One thing to note is that editing is not the whole story. You will need to seek out a copy editor. The process of editing is going to force some level of rewriting, which, in turn, will add typos and errors. This means that once you have completed your edit, it will need copy editing. A copy editor will need to scan you manuscript to remove those spelling errors and punctuation problems. Copy editing is a faster process that editing and should be less expensive.

If you are interested in a more expansive look at book editing in general, this article will help.

To discover more about professional content editing visit our book editing page, we even provide free book editing sample editing. It is worth consider that we include line editing as part of our service. Alternatively, discover how you can work one-to-one with a professional editor and writer using our book mentoring service.